Position Title: Assistant Manager – Digital Marketing & Corporate Communication

Location: Mumbai 

Scope of work

• Working on all core marketing disciplines including web-based content, content marketing, copywriting, print, multi-media, digital, social media, direct marketing, promotional marketing, project and supplier management and marketing planning to deliver engaging campaigns.
• Copywriting, Design and Production of flyers, posters, direct mailers, and online materials such as Brochures, presentations, emails, infographics, videos and newsletters.
• Ensuring distribution of internal and external Marketing materials and communications.
• Representing the marketing team at promotional events.
• Execute PR campaigns in co-ordination with the PR Agency.
• The maintenance and upkeep of websites to enhance the user experience.
• Strategizing and executing Lead Generation Digital Marketing campaigns on both push and pull channels
• Assess Campaign performance using web analytics tools and CRM.
• Onboard vendors and implement the Martech stack in the Company.
• Ensure that automation journeys are functioning correctly and escalate issues to the relevant stakeholder.
• Perform quality checks on campaign content, links, tracking parameters and sending configurations.
• Prepare daily, weekly, and monthly MIS reports covering leads, conversions, drop-offs, funnel health and campaign performance metrics.
• Liaise with PFRDA (the Regulator), NPS Trust Authorities and Association of NPS Intermediaries and various POPs.
• Any other job given time to time

Age Band: 25 to 40 yrs

Post Qualification Mandatory: MBA – (Marketing) or similar - Graduation in Visual Communication will be preferred.  

Overall Experience:  Minimum 5 years.

Relevant experience definition:

• Minimum 3 years’ experience in a similar role in a Corporate or Advertising Agency.
• Fluent level of English, both spoken and written.
• A hands-on attitude and a can-do nature.
• Knowledge on commerce and about economy.
• Project and Campaign management experience.

Compensation payable: Annual fixed compensation is Rs 12.40 Lakhs. Along with Variable pay based on yearly appraisal which is applicable only after successful completion of probation period.

Functional & Behavioural Competencies:

• Excellent analytical, numerical, verbal, written communication, presentation and interpersonal skills.
• Must have knowledge of marketing automation.
• Must have experience in media buying.
• Must have executed Performance Marketing campaigns on platforms such as Google Ads, Meta, LinkedIn,etc.
• Experience within a similar role.
• Strategic thinking abilities and problem-solving skills.
• A calm demeanour, the ability to work well under pressure and meet deadlines.
• The adaptability to embrace change, new ideas and processes.
• Must be able to use software packages including Office 365, Excel, Word, PowerPoint, Tools, Analytics and other Visual Communication software